Who is known for creating memorable tag lines based on the Unique Selling Proposition?

The recognition of creating memorable taglines based on the Unique Selling Proposition (USP) is primarily attributed to Rosser Reeves. He was a pioneering figure in advertising who focused on the idea that every product has a unique feature that sets it apart from its competitors. Reeves believed that emphasizing this unique quality through concise and impactful messaging could effectively resonate with consumers, leading to increased brand loyalty and sales. His approach to advertising often included creating powerful taglines that were easy to remember and directly tied to the USP of the product, helping to solidify brand identity in the minds of the target audience. This focus on the USP as a foundation for crafting memorable taglines distinguishes his work from that of his contemporaries in advertising.