BYU Advertising Entrance Practice Exam

The primary function of the Federal Trade Commission (FTC) is to regulate deceptive advertising practices. This responsibility stems from the FTC's mission to protect consumers and ensure a fair marketplace. The organization enforces guidelines that prohibit misleading advertisements, ensuring that the information presented in advertisements is truthful and not deceptive. This includes scrutinizing advertising for false claims, deceptive practices, and any form of misleading representation that could misguide consumers in their purchasing decisions.

By focusing on regulating deceptive advertising, the FTC plays a crucial role in upholding consumer trust and maintaining the integrity of the advertising industry. The agency also provides educational resources to help both consumers and businesses understand their rights and responsibilities regarding advertising practices, which further reinforces its regulatory position in the market.