Which term refers to the various methods used to deliver a campaign's message?

The term that refers to the various methods used to deliver a campaign's message is "execution." Execution encompasses the specific ways in which a campaign's strategy is brought to life, including the creative aspects, media choices, and tactics employed to communicate with the target audience. It involves translating the conceptual framework of the strategy into tangible advertisements and marketing activities that resonate with consumers.

In advertising, effective execution ensures that the intended message is presented clearly and engagingly, utilizing the right tone, style, and channels to reach the audience effectively. This can include decisions around print ads, digital marketing, social media outreach, and event promotions, all of which must align with the overarching strategy to be successful.

The other terms provided do have relevance in the larger context of advertising but do not specifically focus on the delivery aspect at the level that "execution" does. Strategy typically refers to the overarching plan that guides the campaign's direction, while implementation can refer to the action phase of carrying out various elements within the strategy. Delivery, while it does convey the idea of sending the message, is more general and does not capture the detailed execution process involved in a campaign.