Which strategy would you choose for a product that needs constant visibility?

Choosing a continuous media strategy is ideal for a product that needs constant visibility because it allows for a steady and ongoing presence in the market. This approach ensures that the brand remains top-of-mind for consumers by delivering messages consistently over time, regardless of changes in the market or season.

A continuous media strategy is especially effective for products that are essential or in high demand throughout the year, as it keeps the brand visible and supports sustained engagement with the audience. By maintaining this consistent exposure, the likelihood of brand recall and consumer consideration increases, which can ultimately lead to higher sales and market penetration.

In contrast to the continuous strategy, a pulsing media strategy combines periods of continuous advertising with periods of heavier advertising during peak usage times. Flighting media strategy alternates periods of intense advertising with complete absence, making it less suitable for products requiring ongoing visibility. Lastly, a sequential media strategy focuses on delivering messages in a planned sequence over time, which can be ineffective for products that need to be consistently seen and remembered by consumers. Such contrasts help highlight why a continuous media strategy is the most effective choice for ensuring constant visibility for the product.