Which research type groups together friends for discussions?

The correct answer is that friendship groups serve as a specific type of qualitative research method that focuses on gathering individuals into discussions based on their existing friendships. This approach allows researchers to explore the dynamics of peer influence and social interaction, which can reveal valuable insights into consumer behavior and preferences. By utilizing groups of friends, researchers can observe how ideas are shared, how opinions are formed within a social context, and how group dynamics influence individual responses and decision-making processes.

This method is particularly effective in advertising and marketing research because it leverages the informality and trust that exist within friendship groups, allowing for a deeper understanding of how social relationships impact perceptions and choices.