Which of the following describes the role of a copywriter?

The role of a copywriter is primarily focused on producing the written content of advertisements. This involves crafting engaging and persuasive text that resonates with the target audience, communicates the brand's message, and encourages a specific response, such as making a purchase or visiting a website. Copywriters employ various styles and tones depending on the campaign objectives, whether they are working on print ads, digital content, social media posts, or any other form of advertising. Their work is crucial in shaping how a brand communicates with its audience and in ensuring that the messaging aligns with marketing strategies.

While media buying, visual design, and consumer research are important aspects of an advertising campaign, they fall under the scope of other roles within the advertising process, such as media planners, graphic designers, or market researchers. These professionals may collaborate with copywriters, but the primary responsibility of writing and developing textual content lies specifically with the copywriter.