Which of the following describes the main role of a People Meter?

The main role of a People Meter is to gather viewer ratings for television programs. A People Meter is a device used in television audience measurement that captures which programs viewers are watching and provides that data to rating organizations. This information is valuable for networks and advertisers as it helps them understand viewer preferences, trends, and how well specific programs perform in terms of audience engagement.

The People Meter works by recording when a television is on and which channel is being watched. This data is then aggregated and analyzed to produce ratings that represent the viewing habits of the population sample. This information is crucial for networks to make programming decisions and for advertisers to determine the effectiveness of their advertising campaigns based on the viewing audience.

In contrast, while evaluating the quality of television programming, creating standards for commercial breaks, and securing licensing agreements are important aspects of the television industry, they do not accurately capture the primary function of a People Meter. The focal point of a People Meter is specifically to gather and provide accurate ratings data, making it an essential tool for understanding viewership trends.