Which of the following best describes demographics?

Demographics refer to the physical and socio-economic characteristics of a population, including factors such as age, gender, income level, education, occupation, and ethnicity. Understanding demographics is crucial for advertisers and marketers, as these characteristics help in targeting specific audiences effectively. By analyzing demographic data, businesses can tailor their marketing strategies to meet the needs of different segments of the population, ensuring their messages resonate with the intended audience.

The other options, while related to consumer behavior and marketing, focus on different aspects. Emotional and psychological consumer motivations deal with why consumers make purchasing decisions based on their feelings and beliefs. Experimental setups for behavioral analysis involve controlled environments to study consumer reactions, which is more focused on behavior rather than population characteristics. Qualitative measures of consumer attitudes focus on understanding perceptions and opinions but do not provide the concrete data that demographics do.