Which of the following best describes direct-response advertising?

Direct-response advertising is characterized by its goal to elicit an immediate response from the audience. This form of advertising typically includes offers, calls to action, and means for the audience to respond quickly, such as filling out a form, calling a number, or visiting a website. By using traditional methods like mail, direct-response ads can effectively reach consumers with enticing offers, encouraging them to take action right away.

While digital platforms can also be used for direct-response advertising, the defining feature is not restricted to any specific medium but rather the immediate call to action it invokes. The focus is on generating a response rather than purely promoting a brand image or targeting only retail environments. This makes traditional mail methods an effective avenue for direct-response advertising, as they can convey measurable offers directly to consumers and expect a timely reaction.