Which of the following activities falls under sales promotions?

Sales promotions are strategic activities aimed at encouraging the sale of a product or service through specific incentives. Customer loyalty programs and discounts are prime examples of sales promotions because they directly incentivize customers to make purchases or remain engaged with a brand. By rewarding customers for their repeat purchases through loyalty programs or offering temporary discounts, businesses aim to boost sales volume and persuade clients to choose their product over competitors.

In contrast, market research initiatives focus on gathering consumer insights and data analysis rather than driving immediate sales. Advertising on social media serves as a broader marketing tactic that builds brand awareness and reaches potential customers, but it doesn’t necessarily qualify as a direct promotion. Public relations events aim to build a positive brand image and enhance relationships with the public and media, which is more about reputation management than incentivizing purchases. This distinction underlines why customer loyalty programs and discounts are the clearest examples of sales promotions.