Which media strategy involves alternating between high frequency and no advertising?

The media strategy that involves alternating between high frequency and no advertising is known as the Flighting Media Strategy. This approach is characterized by periods of intense advertising, where the brand communicates frequently with its audience, followed by periods of no advertising at all.

This strategy is particularly effective for products that have seasonal demand or specific promotional periods, allowing companies to allocate their advertising budgets efficiently. During the high frequency phase, the brand aims to create maximum awareness and engagement, while the off periods help to conserve resources during times when the product may not be as relevant.

In contrast, other strategies do not follow this specific pattern. For instance, a Continuous Media Strategy involves a steady level of advertising throughout the period, maintaining constant visibility. Pulsing, while similar in that it incorporates periods of high frequency, still has a baseline level of advertising during off periods. Static Media Strategy is not a standard term used in advertising, making Flighting the most accurate answer given the options provided.