What type of advertising occurs in, on, or around public transportation?

Transit advertising specifically involves placing advertisements in, on, or around public transportation vehicles, such as buses, trains, and taxis, as well as in transit stations. This form of advertising leverages the constant movement and high visibility associated with public transport, reaching a diverse audience who may see these ads while commuting.

Public transit provides unique opportunities to engage consumers, as ads can be placed in a variety of locations, including the interiors and exteriors of vehicles, as well as on platforms and waiting areas at transit stations. This method effectively targets both commuters who ride public transport regularly and pedestrians who pass by these transit hubs.

The focus on transit advertising distinguishes it from other types of advertising. For instance, digital advertising refers to promotional content delivered through digital devices and platforms but does not specifically relate to the public transport context. Outdoor advertising encompasses a broader scope, including billboards and signs placed in various outdoor locations, not limited to transport contexts. Mobile advertising typically involves advertisements delivered through mobile devices, which is outside the realm of transit-focused locations. Each of these alternatives serves a different purpose and audience, but transit advertising stands out for its unique integration with public transportation systems.