What is the goal of public relations activities in advertising?

The goal of public relations activities in advertising is primarily to enhance the company's image. Public relations focus on building and maintaining a positive perception of the organization among its various stakeholders, including customers, employees, investors, and the media. By engaging in effective public relations, a company can cultivate trust and credibility, which are essential for fostering long-term relationships with its audience.

This enhancement of the company's image is achieved through various strategies, such as crafting compelling narratives, managing communications during crises, and promoting positive stories about the company or its products. When public relations are effective, they contribute to a favorable brand reputation, which can indirectly lead to increased sales and customer loyalty, even though the primary aim is not to directly sell products.

Other options, like directly selling products, developing creative ad content, or managing campaign budgets, represent functions that are more closely associated with marketing or advertising strategies, rather than the primary focus of public relations activities.