What is the goal of Viral Marketing in terms of consumer engagement?

The goal of Viral Marketing primarily revolves around encouraging word-of-mouth promotion. This strategy focuses on creating content or campaigns that resonate strongly with consumers, prompting them to share it with their networks voluntarily. When successful, viral marketing leverages the social circles of individuals, allowing a brand message to spread organically and rapidly, much like a virus.

This approach capitalizes on the natural tendency of people to share content that they find entertaining, informative, or emotionally engaging, thus generating a significant reach without the associated costs of traditional advertising methods. The effectiveness of viral marketing resides in its ability to turn consumers into advocates, which can lead to heightened brand awareness and increased consumer engagement long after the initial campaign has launched.

The other options, while they may play a role in a broader marketing strategy, do not directly address the essence of viral marketing's goal, which is centered on fostering organic consumer-to-consumer communication and engagement.