What is the best description of the term "tactics" in the advertising context?

In the context of advertising, "tactics" refers to the specific actions or approaches that are implemented to achieve broader strategies and objectives. Tactics are the detailed plans that outline how to effectively execute the advertising strategy to reach target audiences.

For instance, if an advertising strategy is to increase brand awareness among young adults, the corresponding tactics might include using social media platforms, influencer partnerships, or tailored promotions at events. Tactics focus on the "how" aspect of reaching goals, detailing the methods that will be employed to drive the campaign forward.

This distinction is crucial because it highlights that while strategies are about what is intended to be achieved (the overall goals), tactics are about the practical measures taken to realize those goals in a real-world advertising setting.