What is Subliminal Advertising aimed at influencing?

Subliminal advertising is designed to influence consumers' responses without their conscious awareness. This form of advertising uses subtle cues or signals that are below the threshold of conscious perception, aiming to affect consumers' thoughts, feelings, or actions indirectly. By embedding messages that the audience does not consciously notice, subliminal advertising seeks to create an impression or trigger an emotional response that might shape consumer behavior.

For example, a brand might use a subliminal image or a quick flash of a message in an advertisement that people do not consciously recognize but still registers in their subconscious. This can affect their overall perception of the brand or product, potentially swaying their decisions later on without them realizing the influence at play. The intention behind subliminal messages is that they can harness the power of the subconscious mind, which influences purchasing behaviors in ways that consumers are not fully aware of, thereby making option C the correct choice.