What is meant by syndication in broadcasting?

Syndication in broadcasting primarily refers to the practice of selling the rights to air television programs, whether they are reruns or original content, to local television stations or networks. This allows multiple outlets, often independent or smaller stations, to air popular shows without being tied to a specific network's schedule. By purchasing syndicated content, local stations can fill their programming slots with tested shows that already have a viewership base, which can lead to increased audience ratings and advertising revenue.

This model is advantageous for both producers, who can generate revenue from multiple stations airing their program, and local broadcasters, who gain access to high-quality content without the need for creating original programming. Understanding syndication is crucial for grasping how television programming operates beyond just major network showcases.