What is Consumer Behavior primarily concerned with?

Consumer Behavior is primarily concerned with the process of purchasing and using products. This field examines a wide range of factors that influence how consumers make decisions, from the initial recognition of a need, through the search for information, the selection of products, and ultimately, the evaluation of their experiences with the product post-purchase.

This concept goes beyond mere transactions; it studies the psychological and social influences on shopping behaviors, brand perception, and usage patterns, providing crucial insights for marketers to better tailor their strategies. Understanding consumer behavior helps businesses design products, create advertising campaigns, and develop customer service practices that resonate with their target audience, enhancing both the consumer experience and brand loyalty.