What is a slogan primarily associated with in advertising?

A slogan is primarily associated with representing a brand in advertising. It serves as a memorable phrase that encapsulates the essence, values, or promises of the brand, making it instantly recognizable to consumers. A well-crafted slogan can enhance brand identity and communicate key messages succinctly, creating emotional connections and reinforcing brand loyalty.

While a slogan can indeed be used in specific campaigns, its primary function is broader, aiming at the overall brand perception and recall rather than being limited to a single marketing initiative. Thus, in the context of brand communication, the slogan plays an essential role in establishing a consistent and powerful brand voice across various advertising efforts.