What is a characteristic of retail advertising?

Retail advertising is characterized by its emphasis on promoting products directly to consumers. This type of advertising aims to reach end-users, creating awareness about products available at specific retail locations or online stores. The goal is to encourage consumer spending and drive foot traffic or online sales, making it essential for retailers to communicate their unique offerings, discounts, and promotions effectively.

While loyalty programs and targeting corporate clients may also play a role in marketing strategies, they are not defining aspects of retail advertising itself. Similarly, although many retailers utilize online platforms, retail advertising encompasses a broader range of channels, including traditional media like television, radio, and print. Therefore, promoting products directly to consumers effectively captures the essence of what retail advertising is all about.