What factor does NOT contribute to strong brand equity?

Strong brand equity is built on consistent and positive interactions that consumers have with a brand. In this context, frequent changes in brand identity do not contribute to strong brand equity because they can confuse consumers, dilute brand recognition, and undermine trust.

On the other hand, lucid brand messaging helps consumers easily understand and resonate with the brand's values and offerings, fostering loyalty and clarity. Consistent customer experiences ensure that consumers know what to expect from the brand, reinforcing their trust and satisfaction, while positive consumer sentiment and relationships create a favorable emotional connection, encouraging repeat business and advocacy. All these factors work together to establish and strengthen brand equity, while instability in brand identity can have the opposite effect.