What does direct response in advertising allow the consumer to do?

Direct response in advertising empowers consumers to respond directly to the advertisement's message. This type of advertising is designed to elicit immediate reactions from the audience, often leading to actions such as making a purchase, signing up for a newsletter, or calling a phone number. These advertisements typically include a clear call to action, making it easy for consumers to know how to engage right away.

For example, a direct response ad might invite viewers to click a link to buy a product or fill out a form for more information. The immediacy of this interaction is what differentiates direct response from other advertising strategies that might focus more on brand building or awareness without encouraging an immediate response.