What does a media planner primarily focus on?

A media planner primarily focuses on deciding where and when to advertise, which involves analyzing various media options and determining the optimal placements for advertisements to reach target audiences effectively. This role requires a comprehensive understanding of audience demographics, media consumption habits, and the characteristics of different advertising platforms. By carefully selecting the timing and channels for advertisements, media planners can maximize the impact of advertising campaigns and ensure that they deliver the desired message to the right audience at the right moment.

Other tasks, like reviewing public relations strategies, managing client communications, or writing ad copy and slogans, fall into different areas of advertising and marketing. While these functions are essential to the overall advertising process, they do not fall under the primary responsibilities of a media planner, which centers on strategic media selection and scheduling.