What defines Advertising according to the provided concepts?

The definition of advertising as paid, non-personal communication from an identified sponsor highlights two key aspects: payment and the non-personal nature of the message. Advertising requires financial investment from businesses or organizations aiming to convey a message about their products or services. This paid aspect differentiates advertising from other forms of communication that might be free or lack a financial backing.

Additionally, the term "non-personal" indicates that advertisements are designed to reach a broad audience rather than target individual interactions. This means that advertising communicates to the general public through mass media channels, such as television, radio, print, and digital platforms. The mention of an "identified sponsor" further emphasizes accountability and transparency in advertising, as it is clear who is behind the message, allowing consumers to understand the source of the information being presented.

Overall, this definition encompasses the commercial intent and organizational structure that underlines advertising as a distinct field within marketing and communication. In contrast, the other options reference forms of communication that lack the key characteristics of paid, non-personal messaging delivered by an identifiable sponsor, thus clearly differentiating them from traditional advertising practices.